Coffee, Family, and New Beginnings: Celebrating Lunar New Year Together
In Vietnam, coffee is more than a drink—it’s a symbol of connection, hospitality, and renewal. Nowhere is this more meaningful than during Tết, the Vietnamese Lunar New Year, when families gather to welcome new beginnings. From early morning reunions to heartfelt gift-giving, coffee has become part of the traditions that bind generations together.
EDUCATION


Coffee at Family Gatherings
During Tết, homes are filled with warmth, laughter, and the rich aroma of freshly brewed coffee. Relatives from near and far gather around the table, sharing stories of the past year while sipping hot cups of phin-brewed Arabica. Coffee becomes a quiet backdrop to family conversations—offering comfort, energy, and a sense of togetherness. In the mornings, elders often prepare the first pot of coffee as a gesture of welcome for visiting relatives and friends. These shared moments remind us that coffee is more than flavor—it’s hospitality expressed in every cup.
The Tradition of Coffee Gifting
Gift-giving is an essential part of Lunar New Year, symbolizing good fortune, respect, and prosperity. In modern Vietnam, coffee has become a cherished gift—representing warmth, thoughtfulness, and a wish for fresh beginnings. A beautifully wrapped bag of Arabica beans or a curated coffee set speaks not only to taste but also to tradition, making it a perfect offering to family, friends, and colleagues. Coffee gifting reflects the heart of Tết: celebrating togetherness and honoring connections that matter most.
Amazia Caphe: A Gift of New Beginnings
At Amazia Caphe, we celebrate these traditions with our New Year Gift Box—featuring 100% organic Vietnamese Arabica coffee and a handcrafted phin filter. It’s more than a gift—it’s an invitation to share moments, create memories, and start the year with intention and warmth.
👉 Offer the gift of coffee this Lunar New Year. Surprise your loved ones with our Amazia Caphe New Year Gift Box, and make every sip a celebration of family, tradition, and new beginnings.

